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NAB Ad Innovation Lab: Musical Chairs - The Future of Addressable Media

  • Encore Las Vegas 3131 South Las Vegas Boulevard Las Vegas, NV, 89109 United States (map)

The leading experts in addressable media have been playing a virtual game of musical chairs at a time when the market is gathering steam and scale for addressable media is peaking. What does it mean when executives from MODI Media, Publicis, Rentrak and DISH all go out to start their own to build addressable businesses? Is this the decline of the holding company or right people, right time, right place?