Tracey Scheppach

CEO + Co-Founder, Matter More, LLC


New media entrepreneur and solution architect helping build marketplaces of the future. Former executive at Publicis Groupe; leading several new media innovations, tech start-up experience, brand management experience and finance experience including M&A and public accounting. A passionate fundraiser for pediatric cancer research.

Professional Experience

Tracey has been a key architect in building video’s future for more than 15 years pursuing her industry-leading expertise in areas such as advanced TV, programmatic TV, online video, cross platform video, second-by-second set-top box data, and SmarTV/ACR measurement.

She played a pioneering role in bringing addressable TV advertising to life for some of the largest brands in the world, executing more than 250 campaigns for 50 leading clients including P&G, General Motors, Coke, Bank of America, Samsung and Kraft.

As Co-founder and global director of VivaKi’s The Pool, Scheppach and her team gained insights into emerging forms of media and helped create industry standards for new advertising models across six markets, including U.S., China, UK, Middle East, Spain and Australia.

Scheppach entered the media agency world after working at Advanced TV pioneering companies Wink and OpenTV, where she launched some of the first interactive and data-driven TV campaigns for more than 60 national advertisers on more than 25 cable networks. Before agency life, Scheppach was a marketing director and brand manager, as well as a finance professional with experience in mergers and acquisitions and public accounting.

A frequent speaker at industry events, Scheppach has been frequently quoted in publications such as Advertising Age, Adweek, Mediaweek and Entertainment Weekly, radio talk shows such as NPR and newspapers such as the New York Times, Financial Times and the Wall Street Journal. Scheppach has been recognized by the Advertising Research Foundation (ARF) with a Great Mind Award in the Innovation category, Mediaweek’s 50, The Internationalist's Top Agency Innovators, iMedia Connection’s list of top 25 Internet Marketing Leaders and Innovators, and Woman to Watch by Advertising Age. She was inducted into AAF’s Ad Hall of Achievement.


Northwestern University, M.B.A
University of Colorado, B.S.


Four-time Triathlete, founder of Team Bright Side and incredibly proud mother of two amazing boys and up and coming YouTube stars, see RyRyTheGamingGuy.

Cause of Choice

Curing childhood cancer through her work as the Executive Director of Team Bright Side and Board of Trustees with the Leukemia & Lymphoma Society.

Personal Motivation

 “I am the child of entrepreneurs being raised with Midwestern values and a bias to candor, caring and action. I see problems as opportunities. I see the glass half full. I simply want to do my small part to leave the world a better place.”



Steve Murtos

President + Co-Founder, Matter More, LLC


Steve is passionate about the intersection of media, advertising, data and technology. He brings more than 25 years of unique experience and unparalleled leadership to Matter More.

His background combines core functional expertise in advanced and addressable television, data used in precision targeting and measurement, and local broadcast media. Steve is widely regarded as an industry expert and innovative thought leader.


Steve is a true media agency insider having spent 10+ years with WPP and 10+ years with Publicis. He counts advertisers including P&G, Wal-Mart, Bank of America, Kraft, Kellogg’s, Disney, Honda/Acura, Ford, 20th Century Fox, Sears, Toyota/Lexus, General Mills, Allstate and Lego among the many clients he has serviced. He is a vocal advocate for change in the industry and has cultivated many strong partnerships across media, data and technology players.

Steve has been a pioneer in the addressable television space. He was one of the first employees at Experian in their burgeoning advanced TV unit. There he developed foundational partnerships that are still in place today. Once he joined Publicis, Steve was a key member of the core team that ran the first scaled addressable TV trials nearly 10 years ago. The team under his leadership has activated more than 250 precision and addressable campaigns delivering significant results across various media platforms He was also named one of Broadcasting and Cable’s Top Media Strategists based on his innovative thinking.

Steve also brings experience managing placement for more than $2.5B in billings in the local broadcast marketplace This includes activity across all 210 DMAs for hundreds of marketers in key verticals of automotive, retail, telecom, entertainment and financial. Having worked with all major ownership groups, national rep firms and local sales teams, he has a solid understanding of the dynamics of a complex marketplace. 


Loyola University Chicago, M.B.A.
University of Minnesota, B.A


Steve loves to travel and experience new cultures as a fuel for inspiration and global awareness. His travels have taken him to Asia, Central America, Mexico, the Caribbean and many European destinations including his cultural homeland of Greece five times. He also loves Chicago and exploring the rich cultural diversity of its many urban neighborhoods.


“I believe in finding the right balance in life. To me this means helping to create impact and value in the most productive and positive way possible. And to make sure that balance includes a good amount of gratitude.”


Being a husband and soul-mate to my amazing, caring and patient wife; Being a father to my three uniquely individual, dynamic and beautiful children; Being an active member of our local community.